CDs: Brandon Pershern, Janelle Erickson
CW: Ethan Nelson
AD: Mihika Murdeshwar
XY Planning Network
Finances 101
The goal was to conceptualize a campaign targeting people fresh out of school, who are looking to pay off student loans, pay rent, or budget. Talking to friends, one thing a lot of them wished, was that there was a financial planning class back in school. From that, we came up with “the class you never had in high school, Finances 101”.
OOH
Social Media
XY’s Website
XY’s “report card”
The idea was to have a page on XY that would give you a “pop quiz” on how much you know about finances. Then it would recommend an advisor or resources to help you.
Promotional
When new members sign up, they get a “financial kit” that includes cheat sheets, a budgeting book, and a lettering pin for taking the first steps towards financial freedom.
