VML (Wunderman Thompson)
CDs: Brandon Pershern, Janelle Erickson
CW: Ethan Nelson
AD: Mihika Murdeshwar
Texaco
120 Years of…
Texaco has been the star of the open road since 1902. Our task was to create a campaign that thanks customers for being loyal to Texaco and to celebrate their 120th anniversary. Our idea “120 years of…” encompasses the past, present, and future by using archival footage and historic logos.
120th Anniversary Badge
TV
Promotion
Banners rotate through Texacos’ logos, oldest to 120th badge.
Texaco homepage