CW: Ethan Nelson
AD: Mihika Murdeshwar
GUshers x louis vuitton
Welcome to the Sweet Life
Starring: Seattle Seahawks Wide Receiver, DK Metcalf
Inspired by his sophisticated style and vibrant personality, we gave DK Metcalf the gummy collaboration he’s always dreamed of: Le Gushiér de DK by Louis Vuitton. This tasteful collection of luxury robes, fragrances, bags and jewelry uniquely blends the timeless design of Louis Vuitton with the colorful fun of Gushers candy – sit back, relax and experience the magic of the sweet life.
⚠️Hey!⚠️
You’re gonna see illustrations…Pretend they’re photos! We just wanted to get our idea across and sadly Gushers and LV don’t know us, so there was no budget.
Online Intro Video
Promotional
In order to build hype for our luxurious collection, we had DK wear these uniquely designed Gushin Grillz during an actual NFL game. And, to keep the conversation going among football and fashion fans, DK posted about it on his Instagram, including a promotion to win the grillz he wore.
Promotional
Just a couple miles from DK’s crib in Hollywood Hills, the Louis Vuitton store sits on Rodeo Drive. We would add a larger-than-life DK Metcalf mannequin to the front window display, along with huge Juicy Jewels to promote the collection at the store.
DK’s Juicy Jewels
Gushers drops a limited-edition pack inspired by DK’s love for gummy candy and high-end design. This would be found in convenience stores such as a Seven Eleven. CTAs will take you to the world of DK.
Gushers x Louis Vuitton homepage and collection page
Gushers x Louis Vuitton Sweepstakes
